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Designed and implemented all facets of attracting North American investment to an area in Western Europe: writing annual promotion plans, targeting companies, creating and maintaining databases, arranging seminars and one-on-one meetings, writing press releases and newsletter. |
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Managed project for a two-day mission to Atlanta by a foreign investment agency. Scheduled seven meetings with companies and multipliers. |
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Created news release as launch of program designed to enhance the image of products made from a country in
Southeast Asia. The VNR ran on over 100 stations, reaching a viewing audience of 5,600,000. |
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For a European country, helped identify seven industries with the greatest potential for export to the US market.
Worked with vertical industry experts to conduct on-site analyses and researched the US market to design
two-year marketing plans for each industry. Industries covered included
wine, olives and olive products, marble, and footwear. Held a press conference and department store promotion
to launch the program, achieved publicity coverage and created special events designed to attract US buyers. |
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Served as US representative to attract American investment in an industrial park in Northeast England that has traditionally been home to chemical companies. Identified new industries and conducted outreach to US companies. |
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Handled communications for a single-country trade fair held at the Dallas Trade Center. Created all press
materials including design and writing. Achieved major publicity coverage on all local radio stations,
three TV network affiliates, and in both daily newspapers. |
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For a country in Asia, identified priority industries for foreign investment and created full communications
programs for each. Conducted investment missions to the US, arranged one-on-one meetings,
created special events, conducted press relations, and wrote all promotional materials.
For one industry, for example, the mission resulted
in 15 articles written, 180 US manufacturers attending a presentation,
15 country visits by US manufacturers and 38 forecast contracts. |
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