Conducted an assessment in order to determine the importance of the tourism industry to a major American city. Evaluated the success of particular programs, reviewed relevant trends in the tourism industry, conducted a SWOT analysis covering product, marketing and organizational components, performed an economic impact analysis and compared tourism activities, organizations, and funding sources in competitive destinations.
	Worked with an organization that produces an annual event attracting hundreds of thousands of visitors. Conducted extensive audit of all operations, identified additional revenue streams, counseled on an internal communication program for the organization and made recommendations to enhance the visitors' experience.
	Consulting on marketing new product designed for professional surveyors. Services included primary research and the development of a marketing plan.
	Conducted organizational identity audit for not-for-profit organization and premier attraction that attracts one million visitors per year.
	Served as communication counsel to an Olympic bid committee. Helped define its messages, assess its infrastructure, communicate its growth and construction plans, and promote its accommodations for visitors. Constructed weeklong action plan for the 200-person delegation to the city where the vote took place, designed 30-minute presentation to the IOC, wrote promotional materials, and handled press relations.
	Served as lead marketing communications advisor for a World's Fair, creating $500-million marketing program, a cultural program and a five-year integrated advertising-public relations plan. Organized media tour in the US for the Director General.